José Eber the 80's stylist of the stars needed to be brought into the new millenium. The neon and the gold
was weighing him down. A new visual language was created that the stylists could relate to. "Essence of colour
and shades of hue" (of hair) became the foundation of the redesign of José Eber's identity. This was also
incorporated into the design of the website to give it a clean modern feel, leaving the neon to rest in the past.